There are countless branding statistics available that you can take advantage of when creating your branding strategy. For example, your company's logo can attract or repel a huge customer base. Did you know that it takes 5-7 impressions of your logo for a customer to remember your brand? You can read more such fun statistics about the value of branding in this blog.

Small businesses spend on average between €300 and €2,000 on their logo spend and the most common color in logos is blue. Using color in branding can help tremendously to increase brand recognition and support your brand's story. For example, color increases brand recognition by up to 80%.

Branding strategy

The importance of branding cannot be overemphasized in the crowded online marketplace. The entire basis of your brand strategy comes together in a unique and recognizable logo that attracts customers and is the signboard of your brand identity. However, a good branding strategy encompasses much more than just the logo.

It is essential to exude your brand's values and mission and carry them through consistently. Consumers are looking for authentic brands with whom they can identify and trust.

Consistent brand presentation increases sales by up to 33% and 77% of customers buy from brands that share their values. Moreover, 66% of customers believe that transparency is one of the most attractive attributes of a brand and 86% of consumers prefer an authentic brand image.

Statistics branding strategy

Logo

When designing a logo, color and style play an important role. Research shows that 95% of leading brands use only one or two colors in their logo. Blue, red, black and yellow or gold are popular colors, while brown is rarely used because of its negative association with rot and decay.

Logo design can range from a few minutes to several weeks, and it takes professional designers an average of 10 to 20 hours to complete a logo. The most common type of logo is the combination brand logo, which combines a symbol of a brand with an eye-catching font indicating the company's name.

It is important to keep learning about the latest trends and statistics to ensure that your brand makes a lasting impression on customers. In addition to the colors used in logos, font also plays an important role.

The choice of a typeface can determine the look and feel of a brand and can attract or repel consumers. Research shows that the most popular fonts for designing logos are Serif (such as Rolex and Prada), Sans serif (such as Netflix and Facebook) and Cursive (such as Cartier and Cadillac). Other commonly used logo fonts include Bodoni, Helvetica and Open Sans. So it's also important to choose a font that fits your brand's message and the audience you want your brand to appeal to.

An interesting fact is that the average lifespan of a logo is about 10 years. After that time, a company may choose to renew the logo to keep it fresh and relevant.

Logo design Fitbrand

McDonald's

The importance of a recognizable logo is illustrated by a 2010 study, which found that 69% of three-year-olds could recognize McDonald's logo. Even at a young age, McDonald's logo is so familiar that it is recognized almost everywhere in the world.

Adults also recognize some companies' logos almost immediately. For example, 88% of adults recognize the logos of McDonald's and Shell. This highlights how important it is to have a logo that is unique, recognizable and timeless to make a brand successful.

McDonald's golden arches

Other expressions

Thus, a logo is an important part of a company's branding. It is often the first thing consumers recognize and can determine their opinion of the brand. Recent surveys show that 75% of people recognize a brand by its logo. Therefore, the logo is the most recognizable brand identity. Other ways consumers identify brands are visual style (60%), brand color (45%) and unique voice (25%).

Another interesting fact is that 42% of consumers believe that a logo effectively communicates a brand's personality. This means that many consumers think they can understand a company well based on the logo alone. Therefore, it is important to ensure that the logo conveys the right message and reflects the desired personality of the brand.

Statistics brand expressions

There is no accounting for taste

But what if consumers don't like a logo? Well, research shows that 60% of consumers will avoid a brand if they find the logo strange, ugly or unattractive. This percentage remains true even if the brand has positive reviews. This highlights the importance of having an attractive logo that leaves a positive impression on consumers.

Finally, research shows that 78% of consumers believe that brand logos are a work of art. This shows how highly consumers value the aesthetic value of a logo and how much it can influence their choice to buy something from a company. Thus, companies should be aware of the importance of a well-designed and attractive logo to reinforce their brand and attract consumers' attention.

Expenditures

A logo is an important part of brand image and can have a big impact on a company's recognition and success. But how much are companies willing to invest in a logo? And how much have some companies actually spent on their logos? Below we share some interesting statistics on logo spending.

Recent research shows that 67% of small businesses are willing to pay more than €500 for a logo. While this may seem like a lot for a small business, a well-designed logo can be an investment that pays for itself by attracting customers and increasing brand recognition. However, only 15% of small businesses are willing to spend more than €1,000 on a logo.

On the other hand, large companies sometimes have huge budgets for their logos. The most striking example of this is the Symantec Brand & Acquisition logo, for which a whopping $1.280 billion was spent. This is by far the highest amount ever spent for a logo. Interestingly, some of the world's most famous logos were created at no cost to the company. Google, Coca-Cola and Microsoft all had their logos designed for free, despite being huge billion-dollar companies.

In short, logo design can be a significant investment for companies, but the amount companies are willing to pay can therefore vary quite widely. It is important to remember that a well-designed logo can be an investment that pays for itself in terms of brand recognition and attracting customers.

Expenditure branding strategy and logo

Customized content

An effective branding strategy can mean the difference between success and failure for a company. Not surprisingly, companies are increasingly investing in developing their brand identity and strategy. Recent statistics show that the use of tailored content is an important means of building relationships with customers. As many as 78% of customers feel a connection with a company that uses customized content, leading to increased loyalty and engagement.

Moreover, it turns out that customers find tailored content useful. As many as 90% of customers report finding customized content useful, and 82% feel more positive about a company after reading customized content. Using blogs in marketing has also proven to be an effective way to boost sales. As many as 61% of online consumers decided to make a purchase after reading product recommendations on a blog.

So customers want to receive information about a company and products, but preferably not in the form of traditional advertisements. But then, what is a good way to promote your brand? Statistics show that blogs are an effective tool. As many as 78% of customers like to learn more about a company through blogs rather than ads. Blogs offer customers valuable information about your company or product, allowing them to build a stronger connection with your brand than they probably could with an ad alone.

Color

Another important factor for effective branding is color. Using a signature color or color palette to represent your brand and incorporating it into marketing materials, online platforms, packaging and physical locations can help anchor your brand in customers' memories. Color can also trigger an emotional response, so companies that make sure their color choices match the feelings they want to evoke can come across even more powerfully to their customers' minds.

Color is an important factor in branding

Consistency

Consistent branding across multiple channels will have a greater impact on winning customers: the more consistent the branding is, the faster you can make the five to seven impressions needed to remember a brand. Nearly 72% of brand names use made-up words or acronyms. This is because it can be difficult to find an existing word or acronym that is not already another name from another company and because creating a new word means that customers do not have preformed impressions

Building trust

Building trust is crucial to building brand relationships with customers. As many as 64% of customers feel they can more easily build a trusting relationship with a brand that shares their values. This is not about a company's positions on every political and social issue, but it does mean that customers want to know the overall mission and motivations of organizations. This is especially important for younger customers. The study also shows that as many as 90% of customers are willing to pay more if they trust a brand. However, the reason customers trust a brand can vary, with 40% saying it is because of high-quality products, 30% saying it is because of social responsibility and 16% saying it is because of good customer service.

Trust is crucial for customers. As many as 83% of customers say they need to be able to trust a brand if they want to buy something from it. Not having this trust is a dealbreaker for these surveyed consumers, or trust in a brand is a deciding factor for them in making a buying decision. As many as 57% of customers decide to trust a brand based on the customer experience it provides. This includes aspects such as treating customers well, resolving customer service issues quickly and protecting customer privacy and information.

Authenticity

Authenticity is also an important factor for customers. Research shows that as many as 86% of consumers consider a brand's authenticity when making a purchase decision. However, a whopping 57% of those same consumers say that less than half of brands' content is perceived as authentic. Nearly 77% of shoppers prefer buying from brands with which they share values. These can be values related to the environment, social justice, supply chain ethics, community involvement and even political and religious issues. As a result, showing authenticity and values in a company's branding works to the benefit of both the company and its customers. Customers feel better connected to brands that share their values and are transparent about their business practices. This can lead to higher customer satisfaction, customer loyalty and even recommendations to others. For companies, this means that showing authenticity and values can result in higher sales and a better reputation. It is therefore important for companies to think not only about their branding, but also about the values they convey and how they present themselves to their customers.

Good branding is not only important for customer satisfaction, but it can also bring significant benefits to businesses. Research shows that customers who are fully connected to a brand are worth 52% more than those who are not. A fully connected customer is someone who is satisfied, can tell the difference between one company's brand and that of a competitor, and interacts with the brand through social media, email and other available channels. On the other hand, customers who are not connected or satisfied and make only one purchase are costing companies money with a customer value of -18%.

Another advantage!

Another benefit of strong branding is that it can reduce recruitment and training costs by up to 50%. Having a strong employer brand also attracts 50% more qualified applicants. As a result, companies with good branding often have less difficulty recruiting employees who require little training, which lowers onboarding costs. Companies with poor employer branding pay at least 10% more in salaries because candidates need more convincing to join the company.

In addition to saving the company costs, consistent branding can also increase sales by as much as 33%. Consistent branding means consistency in colors, fonts, voice, style and message across all platforms, from social media to product packaging. Companies with consistently presented brands are three to four times more likely to have excellent brand visibility than those with inconsistent branding. To achieve consistent branding, companies must establish and enforce branding guidelines for everyone in the company. At Fitbrand, we establish these guidelines in a brand manual. These guidelines apply to printed and digital materials, as well as details such as the tone of employee emails and product packaging.

Getting started with these statistics

Now that you've read all this information, facts and statistics, we understand that you can't wait to put them into practice. Would you like help putting these statistics into practice by creating your own brand strategy? Or are you looking for a paertij to help you create your logo or brandmanual? We are always open for an introduction.

Sources:

https://www.zippia.com/advice/branding-statistics/

https://www.zippia.com/advice/logo-statistics/