Blog
Brand strategy for small businesses and freelancers
As a small business or independent professional (sole proprietor), you face unique challenges in a competitive marketplace. However, an effective brand strategy can make the difference between going unnoticed and being successful. In this blog, we dive deeper into the importance of a strong brand strategy for small businesses and [...]
The role of personalities in your brand strategy
In the world of marketing, creating a strong brand identity is essential to the success of a [...]
The importance of customer perspective in brand strategy
Are you already using the importance of customer perspective in your brand strategy? Because the success of a brand is not [...]
The surf iceberg explained
If you read Fitbrand's blogs more often, you've undoubtedly seen it pass by: the [...]
Building strong brands: The brand strategy behind FitX
The world of branding is all about creating a distinctive identity that resonates with [...]
The connection between internal and external branding
How branding works, everyone understands. But to what extent? Because, when people talk about branding, it goes [...]
The difference between brand identity and brand strategy
In the world of brand building and development, "brand identity" and "brand strategy" are terms often used by [...]