The ICDChallenge is a five-day competition - "Battle of the Schools" between international universities and creative industry students to design a promising creative concept for an Art Point Groningen. (Last year's client was Adidas).
In 2023 academic year, the ICDChallenge will be organized by the Hanze University Groningen and co-hosted by the Algebra University College, Zagreb and the Hochshule der Medien, Stuttgart.
"ICDC invites universities to foster the creativity and unconventional thinking of young minds while improving the world."
As part of the judging panel this year, Fitbrand will focus on the quality of a well-thought-out concept and a clear branding strategy that will make your idea more likely to win a place in the market with your brand.
We will focus our review on:
- Recognition of the brand look and feel and creative direction
- Value of a spatial concept through idea and realization
- Value for the end user and client
- Be able to meet the requirements of the assignment
- Powerful step 'over the edge' of assignment
Date: Feb. 6-10, Hanzehogeschool Groningen, Netherlands
Follow the Battle on Instagram or check out the full story on the ICDC website: icdchallenge.com
