These 4 SEO marketing tips are an easy way to better get your gym or personal training studio noticed by your target audience. Especially by making smart use of something called "local SEO. In fact, it's so cheap, it's free. Can't get any better for you right?
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1. Use the right keywords
It makes little difference whether you have one or multiple branches spread across multiple locations, potential customers need to be able to find it and often (unconsciously) use local searches to do so. Searches such as "gyms near me" or "fitness clubs in [city name]" are often used.
These are keywords on which there is a lot of competition, so you will not rank high in Google immediately if you use only these keywords.
Local packs
After all, there are more gyms in one city, and chances are your competition is using similar tactics. You will need to work on your local SEO to rank high for your keywords so that you appear in local packs like the one below.
2. Create a user-friendly website
To optimize your website so that it receives a high local ranking you must:
- Using local keywords in the content you offer on your website
- Pay attention to NAT (name, address, phone number). You should integrate these consistently throughout your web page including citations.
- Many local citations use
- Setting up a Google My Business page
3. Google My Company
Google is the most used search engine in every country in the world, excluding China, Hong Kong, Japan, Russia, the Czech Republic and South Korea. In the rest of all countries, Google is indeed the largest. If you do not operate in any of the above countries, it is a good idea to create a Google My Business (GMB) page, with the following objectives:
- So that your website appears in local packs.
- Customers can easily find your address, opening hours and phone number.
- Potential customers can view your facilities through self-added images.
- Existing or old users/customers can leave a review.
A fully completed GMB page ensures that your brand or company is shown in Google in the following way:
visitors can easily view all relevant information about your business on the right side, such as location, opening hours and phone number. Therefore, make sure the information listed here is up to date and the category of your business is well chosen. If you have businesses located in multiple locations, you can create multiple entries in the same account.
Keywords
Keywords (keywords) are the terms people type into a search engine to find your club. In 72% of cases, businesses searched for online are physically visited by potential customers within 24 hours.
If someone happens to already be familiar with your gym or studio, then searches are done on the name of your brand. Otherwise, local keywords are used to locate gyms as described above. In any case: always be very specific when marketing your gym in local search. If you have one gym in a particular city, put the name of the city in your home page and in your meta description. Look at the example below.
Each example has the city in the title as well as the meta description, and in the case of The Bootcamp Club, it is also in the URL. You can also provide a detailed text description of how your gym can be found. Then use lots of street names, a highway exit and, for example, major retail chains or shopping centers located nearby.
4. Use citations
One of the most important factors for fitness clubs in terms of local SEO are citations. These are online references to your business that do not necessarily link to your website. This is probably the most important SEO marketing tip for you, because this tip will help you become more visible locally.
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All they need to contain is a consistent NAT (name, address, phone number), as the Google My Business page can link this directly to your business.
These citations carry authority, and if the citation on a Web site is relevant to that Web site itself, your own Web site will also rank higher more quickly within Google's searches. The most commonly used local listing sites for citations are:
- Facebook
- TripAdvisor
- Phone Book
- Yelp
There are many more, of course, but some sites are very locally oriented. Look for as many such sites as possible that are locally relevant to your business. For example, if you have a gym in the Amsterdam area, you should look for sites that work with local listings for Amsterdam.
These types of websites often work with ratings and reviews, and the higher they are, the more weight they carry with search engines. In most cases, you can find the ratings of other local businesses on the Google My Business map in search results.
So be sure to motivate satisfied customers to leave a review on your GMB page. Are you having trouble setting up the SEO marketing tips on your own? Feel free to ask your question by e-mail.
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