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Marketing

Social media the new Google

By 2024, we saw a remarkable shift in Internet use: from desktops to mobile devices. A third of people now use smartphones exclusively for Internet access. Talker Research's study shows that this is not only a technological change, but also a fundamental shift in [...]
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Marketing
Strategy

How a B.H.A.G. can transform your brand strategy

Every entrepreneur wants to grow his or her brand, but how do you achieve truly sustainable, eye-catching growth? [..]
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Marketing

Improve your online visibility with a smart FAQ strategy

How can you apply SEO efficiently and effectively to increase your online visibility? [..]
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Branding
Marketing
Strategy

Q&A on brand identity and brand strategy

Peter van der Steege owns the Groningen-based communications and strategy agency Fitbrand. Traditionally [...]
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Branding
Marketing

The importance of differentiation in a competitive marketplace

In the dynamic world of contemporary business operations, where innovation is the norm and competition [...]
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Marketing

Generation marketing: How do you speak to everyone?

In a constantly changing world where cultural, social and technological evolutions are rapidly [...]
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Design
Marketing

Pascal to the end of the world

Hi! This blog is different from others. You may have seen my name come by as the author of a [...]
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