Blog
Social media the new Google
By 2024, we saw a remarkable shift in Internet use: from desktops to mobile devices. A third of people now use smartphones exclusively for Internet access. Talker Research's study shows that this is not only a technological change, but also a fundamental shift in [...]
How a B.H.A.G. can transform your brand strategy
Every entrepreneur wants to grow his or her brand, but how do you achieve truly sustainable, eye-catching growth? [..]
Improve your online visibility with a smart FAQ strategy
How can you apply SEO efficiently and effectively to increase your online visibility? [..]
Q&A on brand identity and brand strategy
Peter van der Steege owns the Groningen-based communications and strategy agency Fitbrand. Traditionally [...]
The importance of differentiation in a competitive marketplace
In the dynamic world of contemporary business operations, where innovation is the norm and competition [...]
Generation marketing: How do you speak to everyone?
In a constantly changing world where cultural, social and technological evolutions are rapidly [...]
Pascal to the end of the world
Hi! This blog is different from others. You may have seen my name come by as the author of a [...]
