Pascal Swier

Pascal Swier is a strategic force within Fitbrand and also creative author of many blogs. With a Masters in Marketing Management from the University of Groningen and a background in Communication & Multimedia Design from the Hanze Hogeschool Groningen, he combines in-depth knowledge of marketing with a creative flair for video, photography and design.

This unique combination enables him to take brands to the next level. Pascal therefore believes in the statement, "Marketing can be compared to asking someone out on a date. Branding is then the reason someone says yes."

Read some of Pascal's most-read blogs here:

• Value proposition as key to success
• The power of critical thinking
• Generation marketing: How do you speak to your target audience?
• Pascal to the end of the world
• What the Stock!!! Here's why you shouldn't use stock images