Brand strategy
Brand Strategy Bamboovement
True to you, true to nature
Bamboovement, a pioneer in sustainable personal care products, set out to build a future-proof community that sees plastic-free products as the norm. Our team worked with Bamboovement to develop and implement their brand strategy, aimed at increasing their brand awareness and strengthening their market position.
Bamboovement wanted to not only create greater brand awareness, but also find better ways to connect with their target audiences. They had clear brand guidelines, but needed our help to take them to the next level by getting a clear understanding of who their real target audience is and the best way to approach them.
Through intensive collaboration and thorough audience research, we developed a brand strategy that fit Bamboovement's needs. This strategy focuses on implementing consistent communications to connect with their target audience and increase their community engagement.
Bamboovement 's mission to inspire people to live more sustainably and reduce their plastic footprint is one we fully support and we are proud to have been able to contribute to this mega challenging project.
Client
Bamboovement Amsterdam
Industry
Personal Care
Tags
Brand strategy
Website
www.bamboovement.com
"Very nice working with Peter and his team. For our rebranding we ended up with Fitbrand and that gave us a very clear picture of our current market position. Where we previously presented Bamboovement mainly as an online store, our focus is now on the stories that make our brand so strong. From the first meeting, we set to work reimagining core values, target audience, and our unique characteristics. Thanks to a flexible relationship consisting of on- and offline meetings and quick calls here and there, we now have a great roadmap that should keep us on the right path with a clear goal in mind. Fitbrand, again, thank you immensely. Highly recommended to everyone."
- Ainu van den Hurk, CCO The Bamboovement
