Web design, Brand strategy
Brand strategy & Website design Dijkmansport
For a lifetime of sports
At Fitbrand, we are proud of our collaboration with Dijkmansport, where we helped them with a new brand strategy and a modern website. After several brainstorming sessions and intensive collaboration, we developed a brand strategy manual that Dijkmansport is very happy with.
The manual emphasizes two powerful brand archetypes: the Caregiver and the Jester. The Caregiver, accounting for 60% of the brand DNA, represents protection, care and support. This is reflected in Dijkmansport's mission to make sports accessible and enjoyable for everyone, regardless of age or physical condition. Safety, friendliness and feeling welcome are key.
The Jester, which makes up 40% of the brand, emphasizes fun, laughter and enjoyment. Dijkmansport is not only a place to exercise, but also to relax and have fun. This philosophy creates a unique experience that fosters long-term engagement. In addition to the brand archetypes, of course, many other topics are covered in this handbook including: Personas, mission, vision, tone of voice.
The new website reflects this brand strategy perfectly. The site exudes warmth and care, with a clear, welcoming tone that appeals to everyone. The design and content encourage and inspire visitors to participate in the various sports activities Dijkmansport offers.
With this complete brand strategy and revamped website, Dijkmansport is poised for a future full of growth and success, continuing their mission to make sport and exercise fun and accessible to all.
Client
Dijkmansport
Industry
Sports
Tags
Web design, Brand strategy
Website
https://dijkmansport.com/
"Our collaboration with Fitbrand and Peter feels like a partnership that continuously takes our company to the next level. What makes Fitbrand so unique is that Peter doesn't just advise, but really thinks along and is involved in our growth process. He challenges us to look not only at our goals, but also at the core of who we are as a company and as people. Thanks to Fitbrand's expertise and creative approach, we know better and better how to communicate our vision and values in an authentic and engaging way. Peter has a keen eye for detail and always knows how to translate our message into a style that fits us perfectly. Fitbrand has become indispensable to us in strengthening our business."
- Jennifer Wichers, Owner of Dijkmansport
