Branding, Design, Photography, Social Media, Brand identity, Brand strategy
FitX brand strategy and brand identity
Where your fitness journey gets the X-factor.
FitX came to us with an idea for their own brand identity that was as ambitious as it was inspiring. Their goal? To transform the fitness industry by uniting technology and personal goals. The name FitX speaks volumes - a crossroads (X) of innovation and individual potential. With our expertise in brand strategy, we developed an identity that embodies the essence of FitX: unique, personal, and progressive. From the logo to the brand voice, every element was carefully designed to reflect FitX's philosophy. The X in FitX is not just a letter; it is a destination on the map of personal growth.
We brought the ethos of FitX to life through photography that captures real people in real moments of transformation. No stock photos or unrealistic fitness models - but the authentic face of the FitX community. The result? A brand that speaks, inspires and invites.
FitX is not just another gym. It is the embodiment of a dream for those who want to tackle their personal fitness goals head on. With FitX, every workout, every drop of sweat, and every moment of victory is one step closer to marking your "X" on the map of personal achievement.
Welcome to FitX - Where your fitness journey gets the X-factor.
Wondering how we could transform your brand? Send us a message or schedule an appointment for a free consultation.
""In setting up FitX, working with Fitbrand was key. Their methodical approach, starting with a strategic workbook, immediately followed by an in-depth strategic session, helped us not only clarify our vision but also turn it into a strong, distinctive brand identity. Fitbrand's expertise in defining our brand archetypes, brand personality and capturing our unique tone of voice clearly positioned FitX as a leader in personalized fitness experiences. Their professionalism and creativity in establishing the entire brand identity for FitX were indispensable to our success. The short lines of communication and quick turnaround when needed helped us tremendously in the start-up phase."
- Stijn Wickel, Founder B Gym and FitX
