Brand identity House of Sleep

If there has been one project in the past year in which we could put all our knowledge and expertise, it is the brand new rebranding of House of Sleep. Floris Wouterson, sleep expert, frequent reader, inspiration and coach for anyone willing to 'wake up', together with his wife and associate Natascha, came to us with an anything but sleep-inducing plan. The question for Fitbrand was to get this brand right from the foundation up, and what a house this brand now stands like!

After a number of inspiring brainstorming sessions, we were allowed to start thinking about the name of the concept. It did give us some sleepless nights to get here, but once it was there it was immediately clear. House of Sleep; the only concept in Europe where you can find everything under one roof for that deep, restorative night's sleep. From there we designed the complete corporate identity. A clean and friendly look with beautiful yellow accents as a nod to the rising sun and as a symbol of life force. The life force was therefore the starting point of the photography that perfectly matches the brand and its core values. Eventually we also put the sub-brands of House of Sleep in the same comforter cover.

When will you start improving your sleep?