Handbook Design Corporeality

At Fitbrand, we believe in the power of customization and the magic of good collaboration. Our recent project with LIJFKRACHT is a shining example of how we bring these principles to life. LIJFKRACHT, with several gyms in Amsterdam and beyond, faced the challenge of bringing together their diverse and rich information resources into one clear and inspiring handbook. This handbook should not only serve as a practical guide for their team members but also as the printed embodiment of their mission, vision and core values.

Our journey began with a deep dive into the world of LIJFKRACHT. We explored their offerings, from personal coaching to group classes, and everything in between. Their commitment to personal growth, health and community inspired us. Together with LIJFKRACHT, we created a handbook that is not only functional but also narrative, in which every aspect of the LIJFKRACHT experience comes to life.

The result is a handbook worn with pride by every member of the LIJFKRACHT team. It serves not only as a reference book but also as a source of inspiration, embodying the essence of LIJFKRACHT - 'Tailor-made Lifestyle advice '. This project underscores our commitment to customization and the impact of collaboration.

Wondering how we can transform your brand? Send us a message or schedule an appointment for a no-obligation consultation....