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Branding, Design, Web design, Photography, Social Media

Rebranding ClubJoy

Connect. Get fit. Enjoy life.

Saying goodbye to a brand image that has made you a success always hurts a little, of course... Yet ClubJoy decided that the brand no longer exuded what they stood for. ClubJoy was in need of a brand that reflected the spirit of the times and their vision. This was the time to bring in Fitbrand.

An intensive collaboration with the enthusiastic team at ClubJoy came to a climax in the last quarter of 2021 with the launch of the rebrand. And how proud we both are!
In-depth strategic sessions and conversations provided a clear vision of where the brand needed to go; a clean and happy look that feels hip and dynamic. This ultimately; through the logo design, the style guide, two extensive photo shoots and countless brand statements (on and offline); was totally successful as far as we are concerned.

Client
ClubJoy

Industry
Fitness

Website
www.clubjoy.nl

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"The team at Fitbrand helped us with the complete rebranding of our group class concept. They transformed our brand image into a fresh new look with a contemporary character and a very telling logo, a new corporate identity and new photography. They know how to align form with content very well and easily at Fitbrand."

Tara Greven, ClubJoy operations manager

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