Rebranding ViMotion Personal Training Club

ViMotion Personal Training Club is due for a more consistent corporate identity in 2019. That's why they enlisted Fitbrand to make their brand stronger. This resulted in a style guide, in-house photography and a social media grid with a perfectly matching website. The styleguide, includes guidelines for logo use, fonts, colors and more. The new photography is intended to replace the stock photos previously used by ViMotion. The style of the new photography is in keeping with the look and feel of the company and gives a good impression of the unique historic property. The social media grid is still leading today in the style of the images on the Instagram and Facebook. The updated web design gave the website a fresh and professional look and feel.

In addition to the visual improvements, together with owner Freek Lodeweges, we drafted a trainer manual. The manual includes the vision, mission, values and goals of ViMotion with the goal of aligning the trainers so Freek can focus even more on growing his business.