Rebranding Boxing Company

Fitbrand provided a complete rebranding of Boxing Company and two of their licensing programs "Pink Boxing" and "Cross Boxing. Both programs have their own style to match the overall corporate identity. All brands also have an entirely new website. The goal of the rebranding is to position Boxing Company as a "Worldclass" brand.

Fitbrand designed an image brand with a tough look that appeals to both men and women. The 'X' in boxing has as an element the sergeant stripes that refer to the history of the 2 founders within defense. The stripes also provide a sense of progress and speed, two important elements within boxing. The rebranding of Boxing Company focuses on photography, shot in an urban style. The images are used in all marketing materials and on the website. In collaboration with Boxing Company, guidelines have been established for anyone posting from Boxing Company on social media.