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Branding, Design, Video, Photography, Social Media

Rebranding Activio Fitness Sweden

Activio Fitness from Sweden was in need of an update to its brand. The image no longer matched the chosen brand strategy that Activio has in mind from 2021. It was up to Fitbrand to change that.

The new logo concept evolved from Activio's training philosophy, resulting in a cleanly designed visual brand with friendly and modern typography. Combined with the fresh colors, the look and feel of the brand has been turned 360 degrees. To ensure continuity across all platforms, Fitbrand organized a photo shoot and multiple video shoots in the Netherlands and Sweden. We also played our part in the complete kickoff of Activio 2.0 with a customized 30-day social media campaign and matching designs.

Client
Activio

Industry
Fitness

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"I have had the pleasure to work with Fitbrand since 2016. The team with Peter van der Steege, Melinde Meinen and many more are highly competent, service- and open-minded and fully professional in what they do. They helped our company Activio International AB with a new logo, corporate identity and website. The filming and pictures we shoot for the brand identity has also received a lot of good feedback from the market. I can only say I´m very happy for the overall work they accomplished and for the relationship we built beside the work."

Moris Lahdo, Owner Activio Fitness A/B

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