Online and offline marketing campaign Pixformance Sports

The Pixformance Station, an interactive fitness device, won the innovation award at the FIBO in 2014. In the years that followed, the highly successful German franchise chain Mrs. Sporty was equipped with it. In 2017, Pixformance felt the time was right to spread its wings to the Netherlands. Fitbrand was asked to set up an online and offline marketing campaign for them. The fun part of this assignment was to work from multiple angles to build brand awareness for Pixformance and the Pixformance Station.

The 'Insights' campaign was very extensive and included a Facebook ad campaign, Google display campaigns, videos, e-books with insights as well as 'old school' ads and editorials in 'Bodylife' magazine. And all these components were scheduled at the right time and in the right order to target fitness club owners on the Pixformance as a revenue model for your club. The Insights campaign also provided the target audience with knowledge about the importance of targeting the right audience. Furthermore, we developed and implemented the completely new website for Pixformance with its own, multilingual CMS.