Branding House of Workouts

House Of Workouts (HOW) consists of a team of club managers, physical therapists and sports specialists, with the goal of providing fitness entrepreneurs with quality group exercise classes. The package of group workouts includes: XCORE, BRN and LXR. HOW offers trainers the opportunity to increase their professionalism by serving as a training institute. Fitbrand took care of the entire branding; photo and video shoots, new website, corporate identity, logo, copywriting, animations and a new name.