Brand identity Fürdi - European brand in the Japanese market

Fürdi, an abbreviation of German "Für Dich," is a brand variation of German "Pixformance" for the Japanese market. These revolutionary fitness machines allow visitors to engage in highly targeted workouts. The concept targets women only, so it also taps into a social function. Fürdi's logo incorporates the German 'ü' to symbolize the union of trainer and client.

Fitbrand developed Fürdi's brand identity. Included in this identity are: the style guide, logo, website design and slogan. The brand's style is completely focused on the Japanese market. Interestingly, Japanese people show a lot of interest in European brands; for this reason, the entire brand has a European (German) overtone.

''Für dein bestes Morgen''