Branding, Video, Photography
BODY BIKE SMART+ SWITCH campaign
As many of you probably know, Fitbrand always enjoys working for Body Bike. This time it was the turn of the groundbreaking BODY BIKE SMART+ SWITCH for a beautiful campaign. The name SWITCH comes from the optional 180° rotation of the 21″ touchscreen. This allows athletes to quickly switch between cycling workouts and workouts on the floor in front of the bike. By partnering with Wexer, you'll follow virtual workouts by world-class instructors. Hundreds of workouts. Anytime, anywhere...
Fitbrand was responsible for designing the BODY BIKE SMART+ SWITCH campaign. This all started with 2 photo and video shoots. One in Groningen, one in London. Based on the material shot, the campaign materials were created. This included posters, e-mail signatures, web banners, social banners, advertisements and a compact brochure.
Client
Body Bike International A/S
Industry
Fitness
Tags
Branding, Video, Photography
Website
www.body-bike.com
"It starts with an idea, then brainstorms. After that pros and cons are evaluated before the actual concept is finalized and described. A detailed plan is developed to fulfill the described concept. Tasks, responsibilities, and deadlines. Fitbrand is taken you through this intense and creative journey, bringing your campaign, advertisement, branding, video, and SOME to reality. The gifted talent combined with experienced leadership is what makes the campaigns. They are always well designed to meet your target audience.
Fitbrand helped us build our brand and we are great full for having them as our wingmates through the calm and rough sea we have been sailing together. "
Uffe A. Olesen, CEO of BODY BIKE International
