Blogs by Peter
Branding
09 Apr 2024 | Reading Time: 8 min
The surf iceberg explained
If you read Fitbrand's blogs more often, you've undoubtedly seen it pass by: the branding iceberg. A - if we do say so ourselves - clear visual that explains how branding works. Of course, there is a clever idea behind this visual. That's why it's good to dive deeper into it. In case you haven't [...]
Branding
Mar 23, 2024 | Reading time: 7 min
The connection between internal and external branding
How branding works, everyone understands. But to what extent? Because, when people talk about branding, it goes [...]
Strategy
Mar 22, 2024 | Reading time: 9 min
The impact of brand strategy on sales
Brand strategy: we can't get enough of it. We keep harping on the importance of a good brand strategy. [..]
Strategy
Mar 11, 2024 | Reading time: 7 min
The role of mission and vision in brand strategy
The company's mission and vision: everyone is familiar with it, but how important is it really? [..]
Design
Jan 31, 2024 | Reading Time: 29 min
7 Top Logo Design Tips
7 Top Logo Design Tips You're looking for the best logo design tips, right? Look no further. Below [...]
Branding
Marketing
Strategy
19 Jan 2024 | Reading time: 15 min
Q&A on brand identity and brand strategy
Peter van der Steege owns the Groningen-based communications and strategy agency Fitbrand. Traditionally [...]
Strategy
02 Jan 2024 | Reading time: 6 min
Guarding your brand in the digital age
"Everything used to be simpler." That flyer does not always hold true, but sometimes there is quite a [...]
