Blogs by Peter
Branding
17 Oct 2024 | Reading Time: 6 min
Is social media the new Google?
We live in a time when technology has drastically changed our daily lives, especially when it comes to how we search for and consume information. Entrepreneurs have always relied on search engines such as Google to make their businesses visible, but a striking change is taking place. More and more people, especially [...]
Branding
09 Apr 2024 | Reading Time: 8 min
The surf iceberg explained
If you read Fitbrand's blogs more often, you've undoubtedly seen it pass by: the [...]
Branding
23 Mar 2024 | Reading Time: 7 min
The connection between internal and external branding
How branding works, everyone understands. But to what extent? Because, when people talk about branding, it goes [...]
Strategy
22 Mar 2024 | Reading Time: 9 min
The impact of brand strategy on sales
Brand strategy: we can't get enough of it. We keep harping on the importance of a good brand strategy. [..]
Strategy
11 Mar 2024 | Reading Time: 7 min
The role of mission and vision in brand strategy
The company's mission and vision: everyone is familiar with it, but how important is it really? [..]
Design
31 Jan 2024 | Reading Time: 29 min
7 Top Logo Design Tips
7 Top Logo Design Tips You're looking for the best logo design tips, right? Look no further. Below [...]
Branding
Marketing
Strategy
19 Jan 2024 | Reading Time: 15 min
Q&A on brand identity and brand strategy
Peter van der Steege owns the Groningen-based communications and strategy agency Fitbrand. Traditionally [...]
