Blogs by Peter
AI
Marketing
21 Feb 2025 | Leestijd: 7 min
Hoe AI je social media strategie kan revolutioneren
Als ondernemer weet je dat social media een cruciale rol spelen in het succes van je bedrijf. Of het nu gaat om het aantrekken van nieuwe klanten, het opbouwen van een merk of het versterken van klantrelaties, social media is niet meer weg te denken. Maar met de opkomst van AI (kunstmatige intelligentie) kun je nog meer uit je [..]
Branding
09 Apr 2024 | Reading Time: 8 min
The surf iceberg explained
If you read Fitbrand's blogs more often, you've undoubtedly seen it pass by: the [...]
Branding
23 Mar 2024 | Reading Time: 7 min
The connection between internal and external branding
How branding works, everyone understands. But to what extent? Because, when people talk about branding, it goes [...]
Strategy
22 Mar 2024 | Reading Time: 9 min
The impact of brand strategy on sales
Brand strategy: we can't get enough of it. We keep harping on the importance of a good brand strategy. [..]
Strategy
11 Mar 2024 | Reading Time: 7 min
The role of mission and vision in brand strategy
The company's mission and vision: everyone is familiar with it, but how important is it really? [..]
Design
31 Jan 2024 | Reading Time: 29 min
7 Top Logo Design Tips
7 Top Logo Design Tips You're looking for the best logo design tips, right? Look no further. Below [...]
Branding
Marketing
Strategy
19 Jan 2024 | Reading Time: 15 min
Q&A on brand identity and brand strategy
Peter van der Steege owns the Groningen-based communications and strategy agency Fitbrand. Traditionally [...]
