Peter van der Steege

In my roots still photographer (graduated cum laude back in 1988), graphic designer and the man behind Fitbrand and Winning with your Brand. I set up this advertising agency in 2010 with a small but loyal group of dedicated freelancers who have helped me bring brands into top shape for years.

Everything exploded from 2008 when I got to set up HealthCity International and 2 years later Basic-Fit.

At that time, I helped them create a new brand identity to jump into the spotlight. I had four months of uninterrupted work in the attic beforehand, and was actually in time to port all the clubs to the new look and feel in the first week of the new year with a 300-page brand manual.

And after that? Got Fitbrand out of the ground, because that name was a better fit for the "fitness" niche I had found at the time that we still use today to catapult brands to a certain star status. At the time, I became overwhelmed with all the requests from the fitness, sports & health industry. That was the moment I began to build a larger team around my business.

These days we also do slightly less fit startups such as event giants, business coaches, short lease companies, hotels and sustainable growth companies.

Since then, I have created more than 120 brands and pretty much experienced all the ups and downs in the advertising world.

During my job teaching photography at Academy Minerva and teaching branding & design at Hanze University (until 2016), I discovered how fascinated I was with helping students with my passion and knowledge. This is the reason why I have often gone the way of entertainer and inspirer since then.

I am still up for teasing workshops on the power of brands, branding and personal branding. If you want to know more about this you can schedule an appointment directly in my calendar here.

As a person, I still like to go three steps further than most others. Furthermore, I like an open mind without judgement and I like to gather young talent around me. That keeps me sharp and awake.

I'm a big fan of one of Steven Covey's principles: "First understand then be understood."

My personality?

Extraverted - 68%, Intuitive - 69%, Thinking - 57%, Judgmental - 23%, Assertive - 71%, Connecting - 78%, Humor - 82%, Leadership - 92%

That name was not coined by me but clients these days often employ me as a "branding expert" to give brands a future and a face from scratch. Check out my online training to build your brand all by yourself here. I put more than 2 years of work into this and it is one of the highlights of my career.

Oh yes: you'll also find me regularly on LinkedIn.

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