Logo, campaign and website FestyFit

When FESTYFIT approached us this spring, they were looking for a brand identity that would reflect their dynamic spirit and commitment to health and wellness. We gladly accepted the challenge and helped them bring their vision to life for this mega event.

Our first task was to design a logo that would serve as the core of FestyFit's brand identity. We wanted to create something that was not only visually striking, but would also reflect the energy and vibrancy of the event. The result was a bold logo that perfectly captures FestyFit's spirit of promoting a healthy lifestyle through fun and engaging activities.

We then turned our attention to the campaign and images. Our goal was to come up with a campaign that would reflect the festive nature of the event while communicating FestyFit's core values. We used the energetic color yellow and dynamic imagery from the photography we previously shot for ClubJoy in the studio to create a campaign that would not only stand out, but also connect with the energy level of the target audience.

Finally, we worked on a clean website layout so visitors could easily find the information they needed. We also incorporated the campaign's vibrant colors and dynamic imagery into the website design, creating a cohesive brand identity for each platform.