Deploy online marketing as a foundation for growth

With a sophisticated online marketing strategy, we transform your brand into an absolute online must-visit. Whether your goal is to generate more leads, increase brand awareness, or boost sales of your products, at Fitbrand we sharpen your visibility with strategies that perfectly align with your unique brand identity. No outsiders, just you and us-together we set the tone for online success.

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How do you make the most of your online presence?

For most businesses, online marketing is related to delineating and efficiently deploying budgets and online resources. Now come your outlined brand strategy and your own brand identity come together with your online growth strategy. Together we will map out your target group and the customer journey to perfection. This way you get the most out of your budget and guarantee the continuity and growth of your company.

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Schedule a free consultation

Schedule your appointment here and find out with us in 30 minutes how we can help you with the right online marketing of your brand.

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All online marketing disciplines in house

In order to offer you a total solution and to give you an (online) edge over the competition, we are driven to choose the right approach for your campaigns, so that your outlined brand strategy and your new identity stand out best in the online world. These services are the basis for the continuity of your business. You can see us as a one-stop-shop for everything around branding and online marketing.

Marketing campaigns

Single channel, multi-channel or omni-channel marketing campaigns. Our experts figure out which disciplines and channels are most effective for your budget and your goals.

Content is King

Content = King. Especially if you want to conquer the organic search results, good texts are essential for on your landing pages, but also in the form of quality blogs that are taken into account by Google.

E-Commerce

We take the success of your online store or other e-commerce platform to the next level through a strong brand strategy, an enhanced user experience and sophisticated marketing campaigns.

SEO and SEA

With SEO and SEA you dominate the search engines on the keywords that are relevant to you. Our experts ensure that you achieve maximum results with your budget and writing great ad copy.

Social Media

We can also help you with your organic messaging through Social Media, as well as a bit of advertising. This way you increase interaction with your target audience, increase brand awareness and generate more leads.

Print campaigns

Print campaigns are still a great way to generate new leads locally. In this, online marketing and print campaigns can reinforce each other. As designers, we like to take you into the experience of print.

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We work with the Google E.E.A.T. model

With any online customer journey, there are several stages that your website visitors can go through. Potential customers need to know you exist, consider your products and or services, engage with you and get a good after-sales experience from you. Each phase has its own work, channels and KPIs. We set the goals for each phase. We work with the Google E.E.A.T model for online marketing and do audits for existing brands with the PIE model.

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What does Experience mean in E-E-A-T?
The first "E" stands for Experience. This refers to the degree to which the content creator has relevant hands-on experience with the topic. Google values content based on personal, first-hand experience because it often leads to more reliable and valuable information for the reader.
How is Expertise rated?
Expertise, the second "E," is about the content creator's expert knowledge and skills. Google looks at formal qualifications here, as well as demonstrated knowledge and understanding of the topic. For some topics, expertise can come from years of experience, while others require formal training or certification.
What does Authoritativeness mean?
The "A" of Authoritativeness refers to the reputation of the content creator or Web site within their field. An authoritative source is recognized as authoritative and trustworthy by others in the industry. This may be evidenced by citations, references, awards or recognition by respected bodies.
Why is Trustworthiness so important?
Trustworthiness, the "T" in E-E-A-T, is considered the most crucial element by Google. This refers to the overall credibility and integrity of the content and website. Reliable content is accurate, transparent about its sources, and free of misleading or damaging information. Google emphasizes that without reliability, the other E-E-A-T elements lose their value.

Success in 5 steps with online marketing

We have successfully launched the now more than 120 brands, so we know what we are talking about. But a new brand doesn't stop at a brand launch. We also like to grow your brand in the online market afterwards by working on online success in 5 steps. Read below how we approach that.

01

Introduction

Getting acquainted is the foundation of any successful collaboration. Who are you? And who are we? To create a good online marketing strategy, it is essential that we know the ins-and-outs of your business.

02

Setting goals

What is the GAP between the current situation and the desired situation? Once we have identified this gap, the strategizing can begin. We like to define the strategy using a baseline measurement.

03

Determine target audience

We map out your target audience and their customer journey in detail. That way we know which touchpoints and mode of communication best suits your (potential) customer. Only then do we choose the most appropriate media for your objectives and target group.

04

Kick-off

Once we've mapped out the strategy, it's time to get started together. This way, you know exactly what our specialists are doing and what strategy we are using. This way we keep the lines of communication short and you find out who you are dealing with.

05

Monthly reports

In addition to the individual contact moments, we have a reporting moment every month. Here you discuss your progress and results with your personal success manager. Based on the achieved goals and any problems we may encounter, we will gladly make adjustments.

Schedule a free consultation

Schedule your appointment here and find out with us in 30 minutes how we can help you with the right online marketing of your brand.

Schedule appointment

What our customers say

Website BFT Sports & Events

"What a fine company this is! Fitbrand helped me re-brand my company. They captured the story behind BFT Sports & Events so beautifully and clearly. Thanks to great communication, a listening ear and quick feedback, together we arrived at a very nice website. BFT Sports & Events is now a really strong brand and we see that reflected in our results! Fitbrand comes highly recommended"- Nicolle de Brouwer, Founder BFT Sports & Events

Website House of Sleep

"Fitbrand helped us to give a recognizable and distinctive face to our company House of Sleep. (houseofsleep.eu) Besides developing the logo, corporate identity and all visuals, Fitbrand is also a very fine sparring partner for us to make strategic choices. So our cooperation has added value not only in the rebranding, but also in the period afterwards. I am a fan and can highly recommend Fitbrand to anyone who sets the bar high."- Floris Wouterson, Founder & owner House of Sleep

Website BeneFIT Studio

"Fitbrand helped me give a recognizable and distinctive face to my personal training company BeneFIT Studio. Besides developing the logo, the corporate identity, the complete website and all visuals, Fitbrand is also a fine sparring partner for me to make strategic choices. So our cooperation has also gained a lot of added value in the period after the brand launch. I'm a fan!"- Marcel Keppel, Founder and Personal trainer, BeneFIT Studio

Frequently asked questions about Online marketing

What is the difference between SEO and SEA?
SEO stands for Search Engine Optimization. Literally, search engine optimization. This means that we are going to optimize your website to appear as high as possible on the Internet

SEA stands for Search Engine Advertising. By this you may count any ads where you pay to appear higher in Google or Bing. The best-known tool for this is Google Ads.
Why should I invest in online marketing?
There are thousands of brands in the Netherlands and you want to make sure you stand out from the crowd. Unfortunately, this is almost never possible without an online marketing approach that helps you turn visitors into buyers.
Can I reach my target audience with online marketing?
The Internet allows you to target your audience in a very specific way. For example, ads on LinkedIn and Facebook can be set up to be shown only to people who meet certain criteria. Examples of criteria include work level, age, job title and interests. This is no different for Google Ads.

What if the results are disappointing?
It takes a lot of time to properly measure the success of online marketing for your business and translate it into more sales. It's not an overnight success. What makes a customer click on a button? We have more than 10 years of experience in looking at your performance statistically. That is what we like to focus on.
Do you also do link building?
Sure we do! Link building boosts your website's authority by getting inbound links from other websites to point to your website. This improves your findability. Important in link building are quality and relevance.
What does online marketing cost?
The cost of online marketing depends mainly on the form of marketing chosen. So it is customized and also depends on the budget you want to allocate for this on a monthly basis. This is precisely why it is good to schedule a call so that we can hear your story and think together about the solution that fits your business and your growth expectations.

Give us 30 minutes of your time

Fill out this form and find out what we can do for your new brand during a 30-minute call with us. We will contact you within 24 hours.

Email
info@fitbrand.nl