Branding, Design, Social Media
Rebranding The Gym Republic
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The Gym Republic's look no longer fit the growth strategy the founders envisioned. The Gym Republic needed more consistency in its overall brand image. It was Fitbrand's job to unify this with a fresh look at the brand strategy and redesign of the brand image. As a result, The Gym Republic is ready to continue growing to more locations.
Fitbrand shaped the styleguide, the social media grid, a number of on- and offline brand expressions. Furthermore, the logo has had a re-design. Gym Republic's new logo is composed of a clean typographic logo, this forms the basis for the current brand. In addition, the logo is composed of the two most important letters in the alphabet for The Gym Republic, namely the "G" and the "R.
Purpose
"As a boutique studio, we want to be a community for our members. Members should enjoy coming to exercise and therefore keep coming. Stronger, fitter, happier and healthier comes not from going once full but from a constant healthy lifestyle."
Client
The Gym Republic
Industry
Fitness
Tags
Branding, Design, Social Media
Website
www.thegymrepublic.com
"I have enjoyed working with Fitbrand for many years as I can always rely on a professional, customer-oriented approach and high quality in output. In addition, Fitbrand is very service-oriented and always up to date with the latest marketing developments. A great all-round design agency to work with!"
Laura Pels, owner Fithouse training & Marketer The Gym Republic
