Fitness Education Group photo shoot

The Fitness Education Group (FEG) was created in 2020 by the merger of five companies. These are EFAA training, Sport&People, BlackBoxPublishers, BlackBox Academy and LAPT Business Coaching. The central idea is that a combined program for both beginning and advanced fitness professionals, such as personal trainers, offers great benefits to our trainees. More offerings, therefore more choice.

The merging of these 5 knowledge partners created a need at FEG to give the photography a more uniform style and reduce the use of stock photos to a minimum. For this occasion Fitbrand did the complete pre production. From call sheets and mood boards to the entire production and post-processing of all images.