Branding, Design, Social Media
New branding gives structure to Voys.
Voys is a progressive technology company that has experienced significant growth over the years. Voys had a clear idea of what it should stand for and was ready for a look that matched that and could grow with the company. Voys' goal was not to completely overhaul the entire corporate identity. What Voys needed in terms of branding was structure. That's why they called in Fitbrand.
All elements from both the strategic and visual sessions over the past few months have been merged into an updated brand manual. Voys and Fitbrand both look back on a process in which intensive cooperation was essential and the end result has become something both parties are proud of.
Voys is already making full use of the brand manual. The partner companies responsible for online marketing and social media are already using it and the 5 different personas are now also being used in the new campaigns. Keep an eye on Voys and you will see the renewed style for yourself.
"We went looking for an agency that could start reshaping our brand identity, but also an agency that could start shaping the new brand strategy. We finally chose Fitbrand in our search, because we found their "one-stop-shopping" model, which we wanted, and because we were convinced that they still offered real "craftsmanship". Because multiple brand components were handled simultaneously by the same agency, this resulted in a short turnaround time from all design updates to the final nearly 90-page brand manual. Fitbrand employs people with the right creative, technical and communication skills which makes working with this agency very enjoyable."
Wouter Brem, Speechmaker Voys
