Video
Behind the scenes: photoshoot Body Bike Switch
When Body Bike International knocked on Fitbrand's door with a bike that's not just any bike, we knew this would once again not be an average shoot. The Body Bike SWITCH is a gamechanger, and we had to capture that - not just in pixels, but in the feeling you get when you sit on it.
Groningen became our canvas, the studio our stage. With an eye for precision and a passion for capturing pure dynamics, we put the Body Bike SWITCH in the spotlight. From every angle, every curve, every innovative feature, we captured the essence.
The models brought SWITCH to life, breathing the energy and transformation it promises. The sweat, the focus, the satisfaction - every drop became a story. Pascal Swier drew for the Behind the Scenes.
"It starts with an idea, then brainstorms. After that pros and cons are evaluated before the actual concept is finalized and described. A detailed plan is developed to fulfill the described concept. Tasks, responsibilities, and deadlines. Fitbrand is taken you through this intense and creative journey, bringing your campaign, advertisement, branding, video, and SOME to reality. The gifted talent combined with experienced leadership is what makes the campaigns. They are always well designed to meet your target audience.
Fitbrand helped us build our brand and we are great full for having them as our wingmates through the calm and rough sea we have been sailing together. "
Uffe A. Olesen, CEO of BODY BIKE International
