Rebranding Fit & Fast

In the absence of continuity, sometimes you can't see the trees through the branding forest. Fit & Fast experienced this as well. To put their brand back on the map, we handled the rebranding of Fit & Fast in 2019.

To breathe new life into the brand, we shot new photos of the unique EMS training form and designed a style guide that is the basis for what Fit & Fast really is. The style guide provides guidance for more continuity in the brand's branding. We refined the logo and provided a unique photo collection. These photos are hugely important in supporting and explaining the EMS workouts and contribute to a strong brand and authenticity. Fit & Fast believes authenticity is important. This is reflected in the models and atmosphere of the photography.