Design, Branding
Branding and design LAPT
2009, the inaugural year of LAPT (Los Angeles Personal Training). The goal: a new standard for Personal Training. Fitbrand was decisive from the beginning for the corporate identity, the target group approach and the entire branding. In the logo, printed matter and all marketing materials, the same no-nonsense, sparse use of red recurs throughout; supplemented by a number of spot colors for accents. An approach that matches the guaranteed quality of LAPT certified trainers. With a LAPT personal trainer, results are within reach for everyone: 'Real Results for Every Body'.
"Fitbrand helped me tremendously to create a logo, corporate identity and website with the ideas I had for my business. They know how to align the form with the content very well. The knowledge, creativity and experience available makes it a great company with very nice people to work with."
Henk-Jan Dolsma, Owner Boemerang Coach
