Rebranding RUG bachelor study Minorities and Multilingualism

The Minorities and Multilingualism study at the University of Groningen focuses on differences in culture and language. Internationally, but also locally: with Friesland as a laboratory for how much difference there can already be in one country. For the rebranding we chose a new style in which the student is central. We photographed students in their daily lives, gave form and structure to the website, designed the logo and wrote short and concise texts. The goal: to stimulate prospective students to want to know more. Because differences in language and culture make your world richer, and curiosity drives you to always keep exploring.