Rebranding Hotel Restaurant Aduard

In the middle of the beautiful Groningen countryside lies Hotel Restaurant Aduard, a place where rich history and modern hospitality go hand in hand. This hotel offers tastefully decorated rooms that are perfect for both the peace-seeker and the business guest. In the restaurant, local ingredients are transformed with care and craftsmanship into tasty, culinary creations.

Where history, comfort and culinary class meet.

An ideal base from which to explore the beautiful surroundings, Hotel Aduard offers an experience that allows for both relaxation and adventure. Whether you're enjoying a bike ride through the vast landscape or relaxing in your comfortable room overlooking the setting sun, everything comes together here.

Fitbrand x Hotel Aduard: A fresh brand identity for a timeless stay

Fitbrand gave Hotel Restaurant Aduard a completely new look and feel to match the unique location and modern comforts the hotel offers. The new logo, inspired by the setting sun, reflects the breathtaking view from the rooms. We not only tackled the logo, but also ensured a consistent look in the facade lettering, flags, beer mats and even in the interior details.

The colors we used exude tranquility, luxury and quality, which perfectly complement the serene ambiance of the hotel. This feeling of exclusivity and comfort continues in the updated brochure, which tells more about the hotel and its beautiful surroundings.

To complete the guest experience, we also updated the design of the menu, lunch and beverage menus. This way, every detail seamlessly matches the new brand identity.