Branding
Logo and style guide FitRise
All about the power of your personal transformation
FitRise is all about the power of your personal transformation and well-being. As a dedicated team of professionals, their experienced personal trainers are ready to guide you on your journey to a healthier, more vital and confident life. Our customized training sessions, integrating various methods such as CrossFit, go beyond traditional fitness. FitRise embodies not only fitness, health and vitality, but also growth and transformation.
FitRise asked us to create a logo and a style guide. While designing, we paid attention and took into account what FitRise stands for to present a new, fresh brand identity for this company.
"When I started shaping my personal training studio Fitrise, I was completely stuck. Not only was I struggling to find the right name, but also to define the identity of my brand. This all changed when I got in touch with Peter and his team at Fitbrand. From our first conversations, it became clear that Peter not only had a deep understanding of my personal vision, but also an exceptional understanding of what makes my business unique and how it functions. I really enjoyed being able to spar with Fitbrand. They offered creative insights that were essential to the process.
What I love most is how the team helped me find a name that not only fits the essence of my studio, but also helps shape our identity. Out of this collaborative process came a name and logo that perfectly represent my company Fitrise and exude exactly who we are.
I want to thank Fitbrand very much for their patience, creativity and dedication. Thanks to their expertise and insight, I now have a brand identity that I am proud to wear."
- Ulrich Heidstra, Owner Fitrise
