Branding, Brand identity, Brand strategy
Brand strategy and brand identity Shortlease Netherlands
Personal mobility at breakneck speed!
Imagine: within 5 years, Shortlease Netherlands will be the name when it comes to creative and flexible mobility. No boring lease cars, but mobility solutions that are as fresh as a new pair of sneakers. We at Fitbrand had the honor of working with them to forge a brand strategy and brand identity that is as dynamic as their ambition.Their goal? Not just get big, but get big with a personal touch and a dash of creativity. Shortlease Netherlands is all about speed (not just on the road), humor (yes, even in the car industry there is room for laughter) and flexibility that is as flexible as elastic.
The essence of Shortlease Netherlands? 'We want to be the darling of the shortlease market within five years, known for our flashy service, putting a smile on your face and a flexibility you won't find anywhere else.' And that's not just an empty promise.
At Shortlease Netherlands, the motto is: your mobility, our mission. They understand that life is more than just racing from A to B. It's about enjoying the ride and finding pleasure in every detail. That's why they offer a service that is both caring and playful.
And then about our work for them. We at Fitbrand were given the unique opportunity to create a brand identity for Shortlease Netherlands that not only fits their mission, but also exudes it. From the Brand heart to the tone of voice, everything was brought together in a clear brand manual. The new logo, logotype, and typography? Those are as fresh and dynamic as their approach to mobility.
Oh, and the website? We designers took those in hand as well. The result? An online business card that is just as fast and flexible as Shortlease Nederland itself. Thanks to our work, they can now get off to a lightning-fast and fresh start. Ready to turn the mobility world upside down!
Partners:
Online marketing: TriplePro, Groningen
Web development: Tussendoor, Leeuwarden
Client
Shortlease Netherlands
Industry
Auto Lease
Tags
Branding, Brand identity, Brand strategy
Website
www.shortleasenederland.nl
"As someone who is used to the fast-paced and sometimes unpredictable world of car rental, I can say that working with Fitbrand has brought a breath of fresh air to Shortlease Netherlands. From the first moment we sat down with Peter and the Fitbrand team, it felt like they understood exactly what Shortlease Netherlands needed. Not only that, they translated it perfectly into our brand. They pumped up our brand with a kind of creative turbo that fits exactly with our goal of becoming the most popular and innovative provider of shortlease in the Netherlands within 5 years.
The collaboration was a mix of professionalism, speed and a good dose of humor - exactly what you need when you want to shake up the mobility industry. The team at Fitbrand are not only super at their craft, but also great people to work with. They have not only given our brand a face, but also a heart and soul."
- Stephan van der Veer, owner Shortlease Netherlands
