Your brand in top shape.
Fitbrand sets up brands with their own identity and a special story. We do this by translating brand strategy into a unique brand image. From our creative DNA, we create appealing campaigns and creative content. This way we ensure that your customers become true fans of your brand.
We are Fitbrand
How can your brand get even stronger? At Fitbrand, this question has been at the center of our minds every day for more than 30 years.
We have the ideal combination of specialist knowledge and experience. Our creative team of branding, marketing and design experts is at your service.
Our competences and services
Fitbrand's competencies lie 100% in the areas of strategy, branding, marketing and design. These competencies are supported by a wide range of services. This is a one-stop-shop opportunity for entrepreneurs.
What our customers say about us
"Few words are needed to put Peter and his team on the right track to personal and professional branding. I truly experience it as an art form to transform the client's ideas into a precisely fitting brand with matching style. This is partly achieved by the fact that Peter listens extremely well and senses what is needed to put your business on the map. In addition, the quality of the photography is fantastic and spot-on. If you have high demands for a fully comprehensive package in terms of logo, website and branding, Fitbrand is the company you want standing next to and behind you."
Marc Kuipers | HypnosisPower
"The team at Fitbrand includes all facets of branding and marketing, they are hip, modern, innovative, effective, incisive, as well as fast and effective. Those last two are old-fashioned because they used to be the norm and are hard to find today. Admittedly, I am writing this testimonial now because they deserve it. At the same time, I hope they don't get too busy so they can keep what they are doing now for my company."
Jenze Kingma | Director Hotel Restaurant Aduard
"I selected Fitbrand after talking to several design agencies. All were very good, but in the conversation with Peter it was immediately about the values and the why of my business. That was the deciding factor for me and I have not regretted it. On the contrary. Peter and his team really immersed themselves in my brand and mission and, while respecting what was already there, took it to a new level. During the pleasant cooperation I also learned a lot from their vast experience. They set the bar high for themselves and live up to it. In strategy, design, setup and execution, with up to date tech and design and carried through to the practical details. In short: The concept discussed is delivered, and well. I love that."
Christof de Winter Founder | Principal consultant
"In setting up FitX, working with Fitbrand was key. Their methodical approach, starting with a strategic workbook, immediately followed by an in-depth strategic session, helped us not only clarify our vision but also turn it into a strong, distinctive brand identity. Fitbrand's expertise in defining our brand archetypes, brand personality and capturing our unique tone of voice clearly positioned FitX as a leader in personalized fitness experiences. Their professionalism and creativity in establishing the entire brand identity for FitX were indispensable to our success. The short lines of communication and quick turnaround when needed helped us tremendously in the start-up phase. I highly recommend Fitbrand for anyone looking for an expert partner in branding and design."
Stijn Wickel - Founder FitX
"Fitbrand displayed my company erwinkorst.com in a unique way, with identity and the right story on a beautiful and practical website. This from a number of sessions to translate brand strategy into my unique brand look and feel. From the creative DNA of Peter and team, they not only create something customized but respond quickly and correctly to any changes. Peter has my 100% confidence in terms of quality and creativity for creating a unique and authentic BRAND. It always FIT's!"
Erwin Korst - Management Consultant
"Fitbrand did a great job of guiding and supporting me in designing my company's corporate identity and branding. Through their professional work they were able to transform my ideas and proposals into a result that perfectly expressed the core values of my company. I can recommend Fitbrand to everyone and still very much enjoy using their expertise."
Jasper Los - owner Physiq
"We are very happy that we chose Fitbrand to help us set up our brand. We started with the "Winning with your Brand" program where Peter guided us. Then he and his team designed a beautiful and eye-catching logo, took professional photos and built an impressive website. The result has exceeded our expectations. We look forward to continuing to grow with our new image. Fitbrand is truly a reliable partner that perfectly combines craftsmanship and creativity. Thank you Peter and colleagues, for the fine cooperation and delivering excellent work!"
Monika de Vries - Founder Vitaalkundig
"When I started shaping my personal training studio, I was completely stuck. Not only was I struggling to find the right name, but also to define the identity of my brand. This all changed when I got in touch with Peter and his team at Fitbrand. From our first conversations, it became clear that Peter not only had a deep understanding of my personal vision, but also an exceptional understanding of what makes my business unique and how it functions. I really enjoyed being able to spar with Fitbrand. They offered creative insights that were essential to the process.
I love how the team helped me find a name that not only fits the essence of my studio, but also helps shape our identity. From this collaborative process emerged a name and logo that perfectly represent my business and convey exactly who we are.
I want to thank Fitbrand very much for their patience, creativity and dedication. Thanks to their expertise and insight, I now have a brand identity that I am proud to wear."
Ulrich Heidstra - Owner of FitRise
"Through the company IMU.nl, I ended up with Peter from Fitbrand with my organization child-friendly.nu. We got into a conversation about a child-friendly inspiration book for parents and educators in 2021. But, my question was, how do you tackle such a thing in design, corporate identity, color schemes and logo. And then also in an appealing format for the target audience. As an entrepreneur, I quickly realized that I could put that trust in Peter's hands. After he had thoroughly mapped out my wishes, I gave him and his team complete carte blanche. And, the results have been magnificent. See for yourself what creative and professional arts Fitbrand developed to create a cohesive whole in terms of look and feel. The design of the entire colorful inspiration book (380 pages) created a true work of art for the target group parents and educators. Thanks for the top collaboration Peter and the Fitbrand team."
Peter van Klaveren - Initiator of child-friendly.nu
"What a great collaboration with Peter and his team. We ended up with Fitbrand for our branding. We are a start-up but already knew very clearly what we wanted and Fitbrand built a rock-solid identity around that. Years of experience in the field of sports and health are reflected in the "spot on" logo. Thanks to a flexible relationship consisting of on- and offline meetings and quick calls here and there, we now have a fantastic pitch that will help us increase our awareness with a clear goal in mind. Fitbrand, again, thank you so much. Highly recommended to anyone who really wants to get started with their brand!
Aeijolt Keuning - Founder Urban Health Squares
"For years ViMotion has been associated with Fitbrand. And not without reason. They work no-nonsense, professional, super fast and transparent. Everything they make is just cool and they understand the fitness industry really well! But above all, it's super nice communicating with them, something I really value."
Freek Lodeweges - Founder Vimotion
"Very nice working with Peter and his team. For our rebranding we ended up with Fitbrand and that gave us a very clear picture of our current market position. Where we previously presented Bamboovement mainly as an online store, our focus is now on the stories that make our brand so strong. From the first meeting, we set to work reimagining core values, target audience, and our unique characteristics. Thanks to a flexible relationship consisting of on- and offline meetings and quick calls here and there, we now have a great roadmap that should keep us on the right path with a clear goal in mind. Fitbrand, again, thank you immensely. Highly recommended to everyone."
Ainu van den Hurk - CCO Bamboovement
"Working with Fitbrand is working with the real pros. That creates a lot of confidence. You just know you'll always get the best result. Peter hears what you say and translates it into a smashing design. Many words are not needed either. That's also what makes working with Fitbrand so pleasant. They just get it, so you hardly lose any time. With Fitbrand, you maximize your clout. The Fitbrand team is proactive, innovative and, above all, very flexible. Even the most challenging jobs are taken up and carried out with speed and precision. Margins for error are non-existent. They keep going until the concept is absolutely perfect."
Tara Greven - Marketing & communications manager Festyfit
"My search for a thorough approach to my brand strategy led me to Fitbrand. I wanted to scale up my branding and positioning, and needed a seasoned professional who could stand beside me as a trusted sparring partner. My doubts beforehand were: was Fitbrand's offer the right move at that time? Wouldn't it take up too much time and resources? In retrospect, these doubts were completely unfounded. I am extremely satisfied with the result - it was exactly what my business needed at that time. The impact on my business was great and it has significantly enhanced my status as an authority."
Alex van Ginneken - Business Coach
"Due to the strong growth and expansion of Sport Natural, we were looking for more unity in our brand. But, while maintaining our heart, soul and identity. And preferably seen from someone outside our company. After the first introductory meeting, it became clear to us that Peter and his team really understood us in this and the feeling was there immediately! We ourselves are very critical of details and narrative (just say 'nitpickers') and fortunately Fitbrand does too. Now we have a brand that stands like a house and provides clear guidelines for the team that we are."
Nick Helsloot - Owner of Sport Natural
"Fitbrand helped us to give a recognizable and distinctive face to our company House of Sleep. (houseofsleep.eu) Besides developing the logo, corporate identity and all visuals, Fitbrand is also a very fine sparring partner for us to make strategic choices. So our collaboration has added value not only in the rebranding, but also in the period afterwards. I am a fan and can highly recommend Fitbrand to anyone who sets the bar high."
Floris Wouterson - House of Sleep
"It starts with an idea and then brainstorming. After that pros and cons are evaluated before the actual concept is finalized and described. A detailed plan is developed to fulfill the described concept. Tasks, responsibilities, and deadlines. Fitbrand is taken you through this intense and creative journey, bringing your campaign, advertisement, branding, video, and SOME to reality. The gifted talent combined with experienced leadership is what makes the campaigns. They are always well designed to meet your target audience."
Uffe Asbjørn Olesen - CEO Body Bike International
"What a fine company this is! Fitbrand helped me re-brand my company. They captured the story behind BFT Sports & Events so beautifully and clearly. Thanks to great communication, a listening ear and quick feedback, together we arrived at a very nice website. BFT Sports & Events is now a really strong brand and we see that reflected in our results! Fitbrand comes highly recommended"- Nicolle de Brouwer, Founder BFT Sports & Events
Website BFT Sports & Events
"Fitbrand helped us to give a recognizable and distinctive face to our company House of Sleep. (houseofsleep.eu) Besides developing the logo, corporate identity and all visuals, Fitbrand is also a very fine sparring partner for us to make strategic choices. So our cooperation has added value not only in the rebranding, but also in the period afterwards. I am a fan and can highly recommend Fitbrand to anyone who sets the bar high."- Floris Wouterson, Founder & owner House of Sleep
Website House of Sleep
"Fitbrand helped me give a recognizable and distinctive face to my personal training company BeneFIT Studio. Besides developing the logo, the corporate identity, the complete website and all visuals, Fitbrand is also a fine sparring partner for me to make strategic choices. So our cooperation has also gained a lot of added value in the period after the brand launch. I'm a fan!"- Marcel Keppel, Founder and Personal trainer, BeneFIT Studio
Website BeneFIT Studio
"The Fitbrand team with Peter van der Steege, Melinde Meinen and many more are highly competent, service- and open-minded and fully professional in what they do. They helped our company Activio International AB with a new logo, corporate identity and website. I can only say I´m very happy for the overall work they accomplished and for the relationship we built beside the work."
- Moris Lahdo, CEO Activio International AB
Brand identity Activio
"Together with Fitbrand, we went in a different direction in terms of branding. We no longer wanted to be "middle-of-the-road" and we wanted to be more colorful. We oriented ourselves with several branding agencies but got back from most of them that only a complete rebranding would be the solution. Because Fitbrand asked the Why question over and over again, it became clear to them that Voys did not need a rebrand but rather the right structure and a set of good guidelines. Everyone at Voys now works with the new brand manual. We are very happy with that."
- Wouter Brem, speechmaker and marketer Voys
Brand identity Voys
"Fitbrand helped us to give a recognizable and distinctive face to our company House of Sleep. (houseofsleep.eu) Besides developing the logo, corporate identity and all visuals, Fitbrand is also a very fine sparring partner for us to make strategic choices. So our collaboration has added value not only in the rebranding, but also in the period afterwards. I am a fan and can highly recommend Fitbrand to anyone who sets the bar high."
- Floris Wouterson, Founder & owner House of Sleep
Brand identity House of Sleep
"We would like to thank Fitbrand for their stimulating thinking along with our brand and the right look and feel. They provided a fantastic logo redesign and a very nice style guide that have given us hands and feet to better highlight our offerings and beautiful location to our target audience."
- Patrick, owner BØRGØR Groningen
Brand identity Borgor
"The Fitbrand team with Peter van der Steege, Melinde Meinen and many more are highly competent, service- and open-minded and fully professional in what they do. They helped our company Activio International AB with a new logo, corporate identity and website. I can only say I´m very happy for the overall work they accomplished and for the relationship we built beside the work."
- Moris Lahdo, CEO Activio International AB
Brand identity Activio
"We came with a business plan and a head full of ideas. After the first meeting. Fitbrand made sure that all our plans came together in a creative way into a fantastic brand identity. From the logo design to the complete website with integrated e-commerce and our own unique style guide. I highly recommend Fitbrand!"
- Daniel van den Heuvel, Founder Studio Bondi
Brand identity Studio Bondi
"Fitbrand helped us to give a recognizable and distinctive face to our company House of Sleep. (houseofsleep.eu) Besides developing the logo, corporate identity and all visuals, Fitbrand is also a very fine sparring partner for us to make strategic choices. So our collaboration has added value not only in the rebranding, but also in the period afterwards. I am a fan and can highly recommend Fitbrand to anyone who sets the bar high."
- Floris Wouterson, Founder & owner House of Sleep
Brand identity House of Sleep
"Fitbrand helped me give a recognizable and distinctive face to my personal training company BeneFIT Studio. Besides developing the logo, the corporate identity, the complete website and all visuals, Fitbrand is also a fine sparring partner for me to make strategic choices. So our collaboration has also added a lot of value in the period after the brand launch. I'm a fan!"
- Marcel Keppel, Founder and Personal trainer, BeneFIT Studio
Brand identity BeneFIT Studio
"From the first meeting we got a good feeling with the team at Fitbrand. An open atmosphere, transparent quotations and quick responses to our questions. Thinking along is an important part of the way this agency works. We needed that! We now have a super sleek website that absolutely fits the atmosphere and look of our brand and Gym."- Stijn Wickel, Founder B Gym
Website B Gym Amsterdam
"Fitbrand has built a world-class brand for Boxing Company. They know what is involved in establishing a new brand and know the fitness and personal trainer market like no other. In addition to the logo, brand manual and all graphic designs, Fitbrand also developed three completely new websites for us, incorporating a marketing portal for our licensees. Nothing but praise!"
- Bart Voet, Founder and CEO Boxing Company
Boxing Company website
"What a fine company this is! Fitbrand helped me re-brand my company. They captured the story behind BFT Sports & Events so beautifully and clearly. Thanks to great communication, a listening ear and quick feedback, together we arrived at a very nice website. BFT Sports & Events is now a really strong brand and we see that reflected in our results! Fitbrand comes highly recommended"- Nicolle de Brouwer, Founder BFT Sports & Events
Website BFT Sports & Events
"Fitbrand helped me give a recognizable and distinctive face to my personal training company BeneFIT Studio. Besides developing the logo, the corporate identity, the complete website and all visuals, Fitbrand is also a fine sparring partner for me to make strategic choices. So our collaboration has also added a lot of value in the period after the brand launch. I'm a fan!"
- Marcel Keppel, Founder and Personal trainer, BeneFIT Studio
Website BeneFIT Studio
"Only praise. What a fine company this is! Fitbrand helped me re-brand my company. They captured the story behind BFT Sports & Events so beautifully and clearly. What started with a new name, a new logo and a new website ended with a completely new instagram profile. Thanks to good communication, Peter's listening ear and critical feedback, together we arrived at a very nice product. BFT Sports & Events is now really a strong brand and we see that reflected in our results! Fitbrand really comes highly recommended!"
Nicolle de Brouwer - Founder BFT Sports & Events
"Fitbrand helped me to give a recognizable and distinctive face to my company BeneFIT Studio. Besides developing the logo, corporate identity and all visuals, Fitbrand is also a very fine sparring partner for me to make strategic choices. So our cooperation has added value not only in the rebranding, but also in the period afterwards. I'm a fan!"
Marcel Keppel - Founder & CEO BeneFit Studio
"I have had the pleasure to work with Fitbrand since 2016. The team with Peter van der Steege, Melinde Meinen and many more are highly competent, service- and open-minded and fully professional in what they do. They helped our company Activio International AB with a new logo, corporate identity and website. The filming and pictures we shoot for the brand identity have also received a lot of good feedback from the market. I can only say I´m very happy for the overall work they accomplished and for the relationship we built besides the work."
Moris Lahdo - CEO Activio International
"It starts with an idea and then brainstorming. After that pros and cons are evaluated before the actual concept is finalized and described. A detailed plan is developed to fulfill the described concept. Tasks, responsibilities, and deadlines. Fitbrand is taken you through this intense and creative journey, bringing your campaign, advertisement, branding, video, and SOME to reality. The gifted talent combined with experienced leadership is what makes the campaigns. They are always well designed to meet your target audience."
Uffe Asbjørn Olesen - CEO Body Bike International
I have had very good experiences with Fitbrand. Are smooth to work with and have all the expertise to make any concept or brand strong. They are the best in logo, website and corporate identity design. They also take care of the implementation and are always up to date with the latest developments. Fitbrand is highly recommended!
Rolf Mooibroek - Owner Photo Box
"Fitbrand helped me tremendously to create a logo, corporate identity and website with the ideas I had for my business. They know how to align the form with the content very well. The knowledge, creativity and experience available makes it a great company with very nice people to work with."
Henk-Jan Dolsma, Owner Boemerang Coach
"From the first meeting with Fitbrand I got a good feeling. Fine discussions, transparent quotes and very quick responses to my questions. Customization is an important part of Fitbrand's approach. I needed that! I have since had my logo, flyer, billboard, business card and website designed by Fitbrand to my complete satisfaction."
Jaap Bos, Owner NovaFit Haren
"Fitbrand has the winning combination of creativity, experience and professionalism. Efficient cooperation, high-quality service and friendliness. I can recommend Fitbrand to everyone!"
Nathalie Smeeman, Executive Director EuropeActive
"Fitbrand is a one-stop shop for me. Very nice to work with a design company that just has everything under control. They don't make things more complicated than they are (and a lot of other companies do). And they listen to what you really want. Fitbrand Rocks!"
Guy van der Reijden, Founder & CEO 3SIXTY5